The Work Process

Magic Brand Strategy starts here. 

I have had clients successfully create or update their brand in 8 sessions. I use a bi-weekly approach so you have time to think and research. WHY? No one else knows WHAT your brand means. Your participation is imperative to have the best result. Results that we will uncover together!

One Size does NOT fit all

Your brand, your work, your product is uniquely yours so finding the right story and strategy is the right size!

First, we will talk, then set up a schedule following this outline.

CORE: Mission/Vision Statement, Niche, CTA

STORY: Intro-Bio-About-Services

LOOK: Colors-Fonts-Logo-Visual Direction

IMAGE: Photoshoot Creative Direction Shot List

WEBSITE: Mock-up Website-Menu-Landing Pages-Service or Product Pages Testimonials, etc

SOCIAL: Platforms-Profiles-Media Kit-Captions-Keywords-Content Buckets

EMAIL: Collection-Campaign-Sequence-Signature-Freebie

SPECIAL: Your unique focus, book, courses, speaking, events, etc.

Magic House


Getting out of your environment and into a creative space helps your focus and reduces distractions.

Welcome to the Magic House, everyone remarks that the vibe here is something special. If you live nearby then this is where our meeting will take place. If you are far far from Florida, we will Zoom, no worries I still make it magic!

About the timing, ideally we complete our process within 3 months, however, life happens. Keep in mind that momentum changes and the longer the delay the more you will change and evolve. I encourage a commitment to sticking to the schedule.

Brand Style Guide

The finishing touches, a Brand Style Guide with all our work, in one place, at your fingertips.

Your brand story is all wrapped up in a nice bow on Google Docs, handy for you and your team to access for consistent information on your newly created or refreshed brand. This is the best part. Not only does it contain everything for your brand, it also has a secret EVOLVE folder. I believe in capturing all ideas. This is where we will put all your phase 2 thoughts, crazy brainstorms, and futuristic plans and you will continue to put wildly delicious ideas in your evolve folder. Never let an idea go! You never know when it is the right time!

Your iconic brand starts with your great story.

Let's start:

Let's write your brand's next success story — together: